Toothbuds

Toothbuds is an Auckland based specialist paediatric dental practice run by Dr. Katie Bach. The aim is simple: happy visits, healthy smiles, and a positive start to lifelong oral health. Toothbuds focus on making dental visits fun, relaxed, and comfortable for every child.

Following this ethos, a warm, approachable brand was created to appeal to both adults and children alike. Soft, rounded typography, coupled with warm and vibrant colour palette create an inviting identity far removed from your typical sterile dental experience. Additional Tooth ‘Buds’ illustrations were created for the in-practice brand experienced by children while the external facing brand adopts a more restrained approach when aimed at adults.