Honest wanted a rum that was a little different - something that challenged the stereotype of traditional rum, and was slightly unconventional. The challenge was to target a new audience outside of the existing rum drinkers; both male and female, early adopters, young professionals and creatives alike.

Honest is Kiwi owned, certified carbon zero and plastic free, but also working towards a circular, no waste production.

www.drinkhonest.co.nz